Tuesday 14 April 2015

MOOOI LAUNCHES CARPET COMPANY

Dutch design brand Moooi is launching a new company called Moooi Carpets with an inaugural collection of photo-realistic designs by Studio Job, Ross Lovegrove, Neri&Hu and more.

The company uses advanced technology to print designs directly onto carpet at a higher definition than has been possible before. Its printing plant can print everything from rugs to full-width fitted carpet and can produce one-off designs.

"It's the reinvention of the carpet," added Moooi CEO Casper Vissers.

The carpets are produced using a giant machine that measures 100 metres long. Its size allows it to print designs up to four metres wide in unlimited colours, without having to change the dye injectors in its Chromojet printer.

"Moooi Carpets opens up new horizons in the design world by introducing a technology that generates extremely high-definition prints, which can even result in photo-realistic flooring solutions," said a statement from the brand.

"This revolutionary machine is the cutting-edge result of a massive investment in terms of money and time," said Moooi. "Several million euros and two years of building and testing have paid off."

The brand's collection is composed of three different families: Signature, Moooi Works and Your Own Design.

(as printed on dezeen.com)