Friday 27 March 2015

NEW 2015 MAXALTO ADVERTISING CAMPAIGN

“There are only two places wherewe live happily: at home and in Paris” Ernest Hemingway

And indeed, Maxalto is perfectly at home in Paris, in an imposing and fascinating, typically Haussmannian building that serves as the backdrop for the new advertising campaign. White wood panelling and intricate stucco work, alongside a sequence of large windows perfectly mirrored by doors, highlight its contemporary aesthetic and timeless elegance. Based on Antonio Citterio’s creative project, the setting pays a personal and rigorous tribute to the greatest French interior decorators of the early 1900s.

In the living area, the furniture is laid out to reflect the environment’s symmetry, with each object mirrored by another, and the whole coming together to create a world of its own.

The dining area is deliberately more confined, making the atmosphere cosier and friendlier. Natural and black oak expertly coexist, with a large storage unit revealing an unexpected and illuminated fine leather interior.

Whether in Paris, New York, Milan or Tokyo; in a period residence or in a glazed penthouse: anytime, anywhere, the Maxalto collection is an expression of luxury and rigour, creativity and balance, versatility and personality.

Welcome chez Maxalto, as from March in the most prestigious Italian and international magazines.





Thursday 26 March 2015

2015 OUTDOOR NEWS

B&B Italia presents the outdoor news 2015 which will be launched during the next Milan Design Week. Highly creative proposals to bring outdoor B&B Italia’s quality and comfort featuring Butterfly and Fat-Sofa Outdoor (shown), both designed by Patricia Urquiola. 



Wednesday 25 March 2015

MILAN DESIGN WEEK 2015


Like every year, the Milan Design Week confirms its role as a key event with a strong appeal. The B&B Italia presentation at the Store in Via Durini focuses on the living area, with brand new, functional, innovative and sophisticated products for the home.
The new 2015 B&B Italia projects include sofas, chairs, tables, service elements and storage units by Antonio Citterio, Patricia Urquiola, Naoto Fukasawa and Vincent Van Duysen.
Maxalto confirms its wide and tasteful collection. The new Solatium seating system, the Febo chairs and daybed, the Acanto chairs, the Fulgens stools, the Recipio table and a series of new functional elements bring new suggestions.
The star attractions of B&B Italia Outdoor are the new Butterfly (pictured below) and Fat-Sofa Outdoor seating systems and service elements by Patricia Urquiola, besides the new dining tables, small tables and console of the Mirto collection by Antonio Citterio. Last but not least, an extension of the Crinoline and Husk series, also by Patricia Urquiola.

Sunday 22 March 2015

The Grand Papilio

The name recalls the butterfly because, as explained by the author, "the backrest designs the two wings with the head resting between them and protected by them. 
The Grande Papilio arm chair for B&B Italia was designed by Naoto Fukasawa. With its fluid curves it's the ultimate in comfort and relaxation.
The zipper along the back gives the Grande Papilio armchair the appearance of a single form made of a single material. Its organic design is equipped with a swivel system that provides a 360° view of the room. The seat also has an ottoman for those extra long days.


Monday 9 March 2015

Sitting Down on the Job


An Interview with the one and only Robert Sweep, stylist Jaia Talisman gets the “Nitty Gritty” on what’s going down

Whilst sitting with him, I had a challenging question. "What color trend should we follow this year RS?”

With cautionary eyes, and a slightly raised tone he answers, “Oh, trend is so short term, never follow a trend, “ he warns. “If you must follow a trend, try to play the big moments or colors, and try to think what it will move forward in a few years. For example 'Grey Grey Cold Cold' is already gone, but rather moving to a softer format of Grey with a Brown tone in it.” 

"Well what about adding another color RS?”, I ask with innocence.

“Add a splash of color? Absolutely! He smiles, “Velour pink, dark velour blue, soft blues and soft pale yellow-greens. For more long term that is livable, cream, warmer tones and richer materials are where it’s at and will be very strong this year.”

So now you know....